Briefs: Bookselling and More
Bookselling A couple of weeks ago Book Expo announced a preliminary count of 7,425 attendees at the mots recent, saying the group was "comprised primarily of booksellers, librarians, retailers and...
View ArticlePenguin Random House Starts Frequent Reader Rewards Program
Penguin Random House has launched a Reader Rewards Loyalty Program, a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. EVP, director, marketing...
View ArticleBogaards Public Relations Launches
Paul Bogaards, Knopf’s longtime evp, publicity & marketing, and deputy publisher, who left the publisher at the end of 2021, has launched Bogaards Public Relations. He is joined as a partner in the...
View ArticleOpen Road Launches Marketing Service for Frontlist Books
Best known for their Ignition service that markets, manages and distributes backlist ebooks for other publishers, Open Road is launching Activation, a service available to all publishers to help market...
View ArticleWashington Post To Bring Back Standalone Book Section
Washington Post Book critic Ron Charles announced in his Book Club newsletter on Friday that the newspaper will bring back its standalone books section starting September 25. The news follows the...
View ArticleInitiatives: Open Road to Promote MG and YA Hardcovers
As part of their Activation service to promote frontlist titles to their subscribers, Open Road Integrated Media will launch the Fall Hardcover Discovery Initiative for hardcover middle grade and young...
View ArticleOpen Road Targets Ad Initiative, Flips Process
Open Road has revamped their Activation service, an advertising program for frontlist books introduced last summer, reflecting the insights of new chief marketing officer Pete McCarthy. The initiative...
View ArticleCalling Attention to Banned Books Lifts Them Up
Open Road has found that highlighting banned and challenged books in targeted promotions significantly drives awareness and sales. In their initial marketing efforts to “highly targeted segments of...
View ArticleOpen Road Launches Metadata Service
Open Road is launching an enterprise SaaS program, offering metadata-as-a-service to all publishers on an annual pay-per-title basis. The initiative is designed to “continually optimize metadata and...
View ArticlePartners Endorse BISG’s Campaign Against Metadata Pollution
The Book Industry Study Group has been working to combat metadata pollution, in which simple fields like “subtitle” are turned into marketing crud such as, “A Thrilling Suspense Novel from the...
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